Hi, I'm Craig.
I’m a marketer. I’ve spent my career helping small companies get big, and big companies get bigger. If you want to grow, I'd love to help.
I build emotional connections between brands and customers, then turn those connections into sales. I've done it for $1B+ companies, start-ups and everything in between.
Awards & Recognition
Highlights.
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Co-founded Team Kitchen, a natural sports food company, with a new type of energy snack. Our Lifetime Customer Value (LTV) and repeat customer rate beat category benchmarks by 180% and 50% respectively.
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Led the digital content team that took Tylenol to first in its category (from last) - a 13% YOY increase in sales to $380M, with significantly less marketing spend than their competitors.
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Co-created Ward 5B - a feature film commissioned by Johnson & Johnson for their nursing recruitment program. It achieved a 12:1 return on ad-spend, a place in MoMA’s permanent collection, and a Cannes Lions Grand Prix.
Background.
I started as an advertising copywriter, and rose to creative director. I’ve worked in product innovation, digital content and ecommerce, and founded a food company,
My work has won effectiveness awards, and Cannes Lions creative awards. It's been included in the official selection of the Cannes Film Festival, and is in the Museum of Modern Art’s permanent collection.
I live and work in New York City.
Companies I've worked with.
Johnson & Johnson, Pixar, NASCAR, McDonald’s, Verizon, Nestle, Newman’s Own, Creative Artists Agency (CAA), The Economist, Happy Family, Luxottica, Debevoise & Plimpton. DDB, TAXI, McCann Erickson, Fahrenheit 212.