Tools for growth.
Customer-led growth has two parts. An emotional connection with customers, and the infrastructure to turn it into sales. That includes technology, capabilities, brand and more. It looks different for every company. Our toolkit of services can be tailored to support yours.
Tools for growth.
Growth looks different for every company. Our toolkit of services can be tailored to support yours.
There's never been a better time to be a small or medium-sized business. $1M companies can now have capabilities that only $100M companies could access just a few years ago. It's a whole new set of tools to amplify the impact of small, hard-working, talented teams.
Specialty Practices
All Services
Growth strategy
Brand Positioning Audit
The first step of any engagement. To understand a business’s brand, customers, and what makes it different. This determines which platform to build the site on, and the services it needs to be successful.
Competitive Analysis
Identify and evaluate competitors. Understand their strengths, weaknesses, and market positioning. Helps a business differentiate brand, products & services, and customer experience.
Market Segmentation
Dividing a broad market into distinct segments based on shared characteristics. Identifies potential customers within a market. Informs product & service positioning relative to competitors.
Customer Segmentation
Identify current or potential customers in a market. Informs messaging, marketing and product & service offerings. Helps optimize customer personalization and retention.
Consumer Research
Surveys, interviews, focus groups and usability testing. Builds an understanding of target customers, and their current and future needs.
Customer Archetypes
Creation of detailed, semi-fictional representations of current and potential customers. Based on real-world data, behaviors, and psychological traits. Informs marketing and product & service offerings.
Customer Journey Mapping
A visual outline of the steps a customer takes when interacting with a brand - from awareness to purchase. Identifies pain points and touch points. Helps create a seamless, engaging customer experience.
Go-To-Market Plans
A strategic roadmap that outlines how a product or service will launch, reach customers, and achieve a competitive advantage. Identifies target customers. Develops marketing, sales and distribution plans.
Brand development
Stakeholder Interviews
Interviews with key team members. Gathers insights about a company's identity, goals, and challenges. Helps align brand strategy with a company's objectives, and target customers.
Vision & Mission Statements
A brand’s purpose and long-term goals, in a brief document. For internal use. Aligns a culture around the same core values and brand story.
Logo Design
Design a new logo from scratch, or refresh an existing one.
Brand Positioning
A starting point to understand (and shape) how a brand is perceived by its target customers relative to competitors, and what makes it unique.
Brand Guidelines
Guidelines that help designers maintain visual consistency for a brand across media. Includes fonts, color palette, logo use, photography style and page layout.
Brand Voice
Guidelines that help writers to maintain a consistent voice, personality and style for the brand. Includes tone, language, rhythm and personality.
Brand Manifestoes
The external-facing version of a brand’s purpose, values, and mission. Connects with team members and customers on an emotional, aspirational level.
Website builds
All sites built in Shopify, Wix or Squarespace.
Shopify
For businesses focused on sales, scaling and growth. Powerful e-commerce tools. Highly customizable design. Advanced marketing features. Used by companies of every size - from start-ups to public companies.
Wix
For small businesses and DIY entrepreneurs wanting total creative control. Basic e-commerce features. More design flexibility than Squarespace. Intuitive drag and drop editing - for DIY changes.
Squarespace
For small businesses, creatives, and service-based businesses. Basic features with high-end design. Simple drag and drop editing. Easy to manage, with a focus on branding & design.
Services included in all website builds.
Theme Customization
Each e-commerce platform has a library of “themes” - pre-designed templates with built in functionality, off-the-shelf. Creates a consistent layout, and customer experience, across pages and devices.
Inventory Upload
Uploading a store's inventory, tagging and categorizing it. Establishing a filing system for related content and information.
Marketing Platform Integration
Linking new and existing marketing platforms to a store, including Meta, TikTok, Google, Klaviyo and others.
Shipping Set-Up
Selection shipping providers that are best for the store, and customer experience.
Payments Set-Up
Selection of one or more payment system to use, including Shopify Payments, Square, Stripe, PayPal and others.
Quality Testing
A pre-launch testing protocol for new e-commerce builds. Reveals and corrects any bugs before going live. Tests the site, and how the customer experiences shipping & fulfillment.
Add-on services.
Enhanced Data & Analytics
Putting tools in place that offer enhanced data & analytics capabilities. Track, analyze and optimize customer behavior. Lower advertising costs, increase effectiveness. And more.
Unboxing Experience Design
Unboxing - the experience of opening a store purchase - is a chance to build a connection with a customer. It can also be a User Generated Content (UGC) opportunity - entire YouTube channels are devoted to it.
Merchandising
Strategic creation of product selections, and marketing of them, based on customer segmentation, insights and data.
Custom Design & Development
Taking a theme beyond “off-the-shelf”. Further customizing its visual appearance. Coding additional e-commerce features. Adding plug-ins and third-party apps for advanced e-commerce features.
Creative services
Product Photography, Illustration & Video concepts
Good imagery sells. The process of determining how to display products at their best online - and on-brand. This involves researching photography styles, even creating new ones, then applying them to a store.
Lifestyle Photography, Illustration & Video concepts
Demonstrate use cases. Educate customers. Show products doing what they were made to do. The same process as product photography conceptualization, but for lifestyle images.
Graphic Design
Customize the customer experience with branded shipping boxes and other collateral.
Copywriting
Copy is a business's virtual salesperson. Next to imagery, it's the most important part of a website. Get copy that builds a brand, and sells. For companies that want to build the skill in-house, we can train your team.
AI Writing Assistant Development
The Propagate Copy Bot helps writers do days of work in hours, in a brand’s unique voice.
Audio Concepts
The development and design of a brand's audio footprint. This includes playlists, podcasts and radio/audio ads.
Vendor Sourcing
The right creative vendors can become a valuable extension of a business. We find the great ones, and pair them with equally great companies.
Content Production
Photography
The creation of photography assets for your online store, which can also be used in other media, including social media and paid advertising. This includes sourcing the right photographer for your brand.
Video
The creation of video assets for your online store, which can also be used in other media, including social media and paid advertising. We also source the the right directors and videographers for your brand.
Illustration
Illustration is a lesser used style of imagery online, but it can be very effective when used in the right way. We can source illustrators, and manage the process of creating standout images for your brand.
Audio
Taking audio concepts, and turning them into assets that can be used online and distributed in other media. This includes podcasts, branded playlists and radio/audio ads.
In-house studio set-up
Set-up of a simple in-house studio. Includes design, equipment procurement, assembly, workflow design and team training. Produce your own photos and video - at a lower cost, with more flexibility and control.
Workflow design
Designing the workflow for image or video production, from concept to publishing. This can be all in-house, fully outsourced, or a mix of both. We determine the skillsets and technology required, and pair them to your company’s needs, then implement an efficient process with built in quality controls.
AI workflow automation
AI can cut days of work into hours. It can lower the cost of high quality creative, and make it available to businesses for whom the cost didn’t previously make sense - which offers another way to differentiate a brand. We review existing workflows and design new ones around AI automation.
Ecommerce fulfillment
Unboxing experience design
Unboxing - the experience of opening a store purchase - is a chance to build a connection with a customer. It can also be a User Generated Content (UGC) opportunity - entire YouTube channels are devoted to it.
In-house Fulfillment Set-Up
We design, procure equipment and assemble a simple in-house fulfillment set-up, and train the team to run it.
Third Party Logistics (3PL) Search
Simplify an e-commerce store by outsourcing warehousing, shipping and fulfillment. Better shipping rates, faster delivery times. There are a lot of 3PL providers, we help you find the right one.
Business Planning
Breakeven Analysis
Budget store costs, understand order profitability and customer profitability over time.
Sales Tax Set-Up
Simplify sales tax filing by getting the right system in place from the beginning.
Marketing
Search Engine Optimization (SEO)
Optimize a website to improve its visibility in search engine results (Google, Bing, etc.) and drive more organic (unpaid) traffic.
Social Media
Reach highly targeted audiences, at scale, by running paid ads on platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Snap.
Customer Loyalty Programs
Use rewards and perks to incentivize repeat purchases and engagement. The right loyalty program can boost retention, increase lifetime value (LTV), and build brand advocacy.
Influencer Marketing
Partner with personalities with existing audiences and fan bases - on social media, blogs or mass media. Leverage the trust and engagement of an influencer to build brand, credibility and sales.
Affiliate Marketing
Affiliates (bloggers, influencers, websites, or businesses) promote products in exchange for a commission on sales or leads. A cost-effective way to grow sales, without upfront ad spend.
Email & SMS
Two of the most effective direct marketing channels for engaging customers, nurturing relationships, and driving conversions. Send personalized messages. Increase customer retention and revenue.
Content Marketing
Content marketing builds brand authority, trust, and long-term relationships with an audience. Can also drive traffic to a website by boosting its search rankings.
Co-Created Content
Content that delivers a brand message in a consumer voice. Created in partnership with customers, influencers, experts and media properties.
Direct Mail
Postcards, catalogs, brochures or personalized letters - sent directly to potential or existing customers. Highly targeted and measurable - and effective when done well.
Mass Media Advertising
TV, radio, newspaper, magazine, and billboard advertising that reaches a wide audience. Can be used to build brand or drive short term sales with targeted audiences.
Programmatic Advertising
AI and automation are used to buy and place digital ads in real time, across different platforms, to reach a targeted audience.
Field Marketing
Includes in-store promotions, events, product demonstrations, and other initiatives activity where brands engage with consumers in the real world. A great way to build strong connections with customers.
Advertising Creative
We develop and produce of creative for all media, and types of advertising.
Legal Review of Marketing Claims
Check marketing claims and advertising for legal compliance. Reduce the risk of lawsuits, fines and repetitional damage.