What makes our websites different
Building a website is one skillset: web development. Bringing customers to it, and creating an experience that makes them want to shop, come back again and tell their friends is a different skillset: marketing.
Most web developers will build a great website, but they’re not marketers. Which means time spent searching for another set of suppliers, and even more time juggling them.
We're marketers who build websites
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Basic customer experience, content and merchandising design.
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Basic search engine optimization (SEO) - for discoverability by search engines.
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Basic answer engine optimization (AEO) - for discoverability by AI platforms.
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Marketing platform integration - linking the web store to social, email and other apps.
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Enhanced data - a layer of data and analytics beyond what e-commerce platforms offer, to improve paid and organic marketing.
We're marketers who build websites
Building a website and bringing people to it are two different skillsets: web development and marketing.
Most web developers will build a great website, but they’re not marketers. Which means time spent searching for another set of suppliers, and even more time juggling them.
Most web developers will build a great website, but they’re not marketers. Which means time spent searching for another set of suppliers, and even more time juggling them.
We build essential marketing capabilities into every site, including basic SEO & AEO, enhanced data & analytics, and integrations with email, social media and other marketing platforms.
E-commerce websites for small and
medium-sized businesses.
And everything you need to make them successful.
Be the ant.
An ant can lift 100 times its own bodyweight.
We use ecommerce to create a similar power to size ratio for businesses. We build a simple, low-cost set-up.
And make your web store a growth engine for the whole company.
I came to ecommerce after founding my own food company.
Building the website was more difficult and time-consuming than it needed to be.
When I looked at hiring an agency or freelancer to do it, there was a lot of jargon to wade through, and a lot of people selling things that I didn’t need. So I learned how to build it myself.
Other business owners I’ve spoken with have had the same experience. I started Propagate to simplify the process.
Hi, I'm Craig.
I’m a marketer by trade. I’ve spent my career helping small companies get big, and big companies get bigger. If you’re building a website, I’d love to help.
Full-service ecommerce website
design & marketing
Building a website site and bringing people to it are two different skillsets: web development and marketing.
Most web developers will build a great website, but they’re not marketers. Which means time spent searching for another set of suppliers, and even more time juggling them.
We're marketers who build websites. We do content, advertising, brand and more - from strategy to execution. Choose one of the packages below, or build a custom set of services.
Full-service ecommerce website
design & marketing.
Building an website site and bringing people to it are two different skillsets: web development and marketing.
Most web developers will build a great website, but they’re not marketers. Which means time spent searching for another set of suppliers, and even more time juggling them.
We're marketers who build websites. Choose one of the packages below, or build a custom set of capabilities from our toolkit of services.
Full-service ecommerce website
design & marketing
Building an website site and bringing people to it are two different skillsets: web development and marketing.
Most web developers will build a great website, but they’re not marketers. Which means time spent searching for another set of suppliers, and even more time juggling them.
We're marketers who build websites. Choose one of the packages below, or build a custom solution from our toolkit of growth services.
Full-service ecommerce website
design & marketing
A website is one part of an ecommerce set-up. How it's built, how it runs, and what will make it successful is different for every company. Choose one of the packages below, or build a custom solution from our toolkit of growth services.
Service Packages
Standard
For for solo-preneurs, services, local businesses, consultants.
Brand, positioning & customer audit.
Website build - up to 5 pages.
Theme customization.
Basic e-commerce capabilities.
5-10 products or services.
1 weeks post-launch support.
Owners manual for DIY maintenance and changes.
Delivery time: 1-2 weeks
Plus
For product-based businesses, and those setting up to grow.
Everything in Essential, and:
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Website build - up to 10 pages.
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E-commerce capabilities that grow with your company.
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10-20 products.
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Quality testing.
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2 week post-launch support.
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Owners manual for DIY operation and edits.
Delivery time: 3+ weeks
Pro
For established or growing businesses, needing advanced capabilities.
Everything in Plus, and:
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Website build, unlimited pages.
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Advanced e-commerce capabilities.
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Business planning.
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20+ products or services.
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Content audit.
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Fulfillment audit.
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Quality testing.
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4 weeks post-launch support.
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Team training for ongoing operation and edits.
Delivery time: 6+ weeks
All Services
Brand Positioning Audit
Competitive Analysis
Market Segmentation
Customer Segmentation
Consumer Research
Customer Archetypes
Customer Journey Mapping
Go-To-Market Plans
Zero to launch in four meetings flat.
We offer everything you need to get a web store up and running. With one point of contact from start to finish. And a simple process requiring less of your time - and your team’s.
Discovery
A 30 minute interview to learn more about your customers, what makes your company different, and what you’d like its future to look like.
Proposal
Proposal shared. Includes site platform recommendation, detailed costs, clear deliverables and a timeline to launch.
Prototype
Delivery of a clickable prototype of the website, with all pages and navigation in place.
Build
The final site is built. Products, copy and content are uploaded. Branding is applied. Fulfillment is ready. Quality testing is completed. The site goes live.
Grow smarter.
Every business can benefit from the right ecommerce set-up. It’s a direct relationship between you and your customers, and a fast feedback loop. Reduce reliance on third parties. Be more in control of your destiny.
Brick & mortar retailers
Create a new revenue stream for your current business. Test new markets. Reach a larger pool of customers. Build your brand.
Manufacturers
Build a brand of your own. Or multiple brands. Go direct to consumers. Grow your margin. Get to know the end users of your products.
Amazon, Etsy & eBay sellers
Be more in control of your business. Reduce the impact of algorithm changes. Stop paying to access your customers. Start bringing them to your door.
Artists
Gain exposure to a larger pool of buyers. Build a relationship with existing ones. Set it and forget it, so you can keep doing what you do best.
Start-ups
Start with low overhead. Execute a low-cost go to market. Validate your product before selling wholesale. Build a standalone direct-to-consumer business.
Service businesses
Have scheduling and payments in one place. A better experience for customers. A time-saver for you. It’s an admin platform. It's a marketing hub.
Websites built in Shopify, Wix & Squarespace.
Reliable. Off-the-shelf. Used by millions of businesses worldwide. Each platform is highly customizable, and simple to edit and operate.
Shopify
A flexible platform that can support small companies, large public companies, and everything in between. Great looking websites that can grow with your business.
Wix
Basic e-commerce capabilities. Flexible, highly customizable designs. Simple to edit and operate.
Squarespace
Basic e-commerce capabilities. Customizable templates. Simple to edit and operate.
Feature | Shopify | Wix | Squarespace |
|---|---|---|---|
Best for | Product-based businesses (small to large), brands focused on growth, multichannel sellers. | Service businesses, small product lines, freelancers, creators. | Creative businesses, service-based professionals, portfolio-driven brands. |
Ease of Use | Moderate – Built for e-commerce, but may require guidance to set up | Easy – Drag-and-drop builder with simple setup | Easy – Clean interface with guided workflows |
E-commerce Strength | ★★★★ – Built for serious selling, scalable, robust inventory and shipping tools | ★★ – Basic e-commerce features, good for simple shops | ★★ – Good for selling a few products or services, less robust than Shopify |
Design Flexibility | High – Custom themes, advanced customization via code or apps | Very High – Fully customizable templates with drag-and-drop freedom | Medium – Clean, design-forward templates with limited layout flexibility |
Customization Options | Advanced – Themes, apps, developer tools, liquid code | Moderate – Drag-and-drop tools and Velo by Wix (for developers) | Limited – Less flexible for custom features without third-party tools |
Built-in SEO Tools | Strong – SEO-friendly URLs, metadata control, clean code | Strong – Easy-to-edit SEO fields, image alt text, schema markup | Moderate – SEO basics included, but less control over technical SEO |
Apps & Integrations | 8,000+ apps in the Shopify App Store | 300+ apps and widgets in Wix App Market | 30+ major integrations and limited third-party support |
Mobile Responsiveness | Excellent – All themes mobile-optimized | Excellent – Templates optimized for all screen sizes | Excellent – Mobile styles built-in |
Marketing Features | Built-in email, social, abandoned cart recovery, analytics, gift cards, and more | Built-in email, chat, social tools, basic automation | Email campaigns, social integrations, and analytics tools |
Pricing (USD) | Starts at $39/month for Basic plan | Starts at $27/month for Business plan | Starts at $23/month for Business Basic |
Transaction Fees | 0% with Shopify Payments; 2% if using external gateway | 0% through Wix Payments; fees may apply via other providers | 0% through Squarespace Commerce; Stripe/PayPal fees apply |
Support | 24/7 live chat, email, and phone support | 24/7 support, knowledge base, and forums | Live chat & email support, strong knowledge base |
Scalability | Very High – Ideal for businesses that plan to grow | Medium – Best for small to mid-sized operations | Medium – Great for stable businesses that prioritize brand expression |
Popular Use Cases | DTC brands, manufacturers, subscription boxes, B2B & wholesale, international stores | Personal brands, digital products, service bookings, freelancers | Creators, artists, photographers, boutique service providers |