E-commerce websites
Whether your starting a business, migrating from another platform, or working for your first million in revenue, I'll build you the right e-commerce store for the job.

Welcome!
I'm Craig Knowles, Propagate's Founder. Shopify expert and marketing strategist, based in New York City.
I spent my career helping start-ups & Fortune 500 businesses grow, specializing in brand marketing, digital content and data-driven creative. Then I left that to start a food company. When I needed an e-commerce website, I found a lot of people selling features I didn’t need, buried in confusing developer jargon. So I learned how to build a Shopify store myself. Now I build stores for other business owners. I offer transparent pricing, plain English explanations, and all the essential features you need - and none you don’t.
I spent my career helping start-ups & Fortune 500 businesses grow, specializing in brand marketing, digital content and data-driven creative. Then I left that to start a food company. When I needed an e-commerce website, I found a lot of people selling features I didn’t need, buried in confusing developer jargon. So I learned how to build a Shopify store myself. Now I build e-commerce stores for other business owners. I offer transparent pricing, plain English explanations, and all the essential features you need - and none you don’t.
E-commerce website design & marketing
Shopify and other e-commerce platforms offer endless possibilities.
I help narrow them down to what’s right for your business.
Startup
For solo-preneurs, new & local businesses, side hustles.
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Fast launch: ready in 5 days
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High-performance, high-design Shopify 2.0 theme
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Shipping & Payment Setup
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Essential App Stack
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Mobile-ready, fast-loading store
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5 core pages, 5 product pages
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Operating Manual, in plain English.
Post launch support: 1 week
Migrate
For business owners on Etsy, Amazon, WooCommerce, Magento etc.
Everything in Startup, plus:
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SEO preservation
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Safe customer migration
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Social proof transfer
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100-point quality check pre-launch
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App audit and consolidation
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Enhanced product catalogue
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10 core pages, 10 products
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Premium Shopify 2.0 theme design
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Own your data & customer relationships
Post launch support: 14 days
Grow
For established or growing businesses, ready for the next level of growth.
Everything in Migrate, plus:
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Conversion Rate Optimization (CRO)
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Third-Party Ecosystem Sync
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Advanced Data & Analytics
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An advanced & powerful E-commerce Engine.
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Marketing Automation, Loyalty & Retention Systems
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Rigorous pre-launch "Stress-Test"
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20+ product pages & Large Catalog Management
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Team Training
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An e-commerce platform that won’t break as your business grows
Post launch support: 30 days
Or build a custom mix of services to help your business grow.

Zero to launch in four meetings flat.
A simple process requiring less of your time. One point of contact from start to finish.
Discovery
A 30 minute interview to learn more about your customers, what makes your company different, and what you’d like its future to look like.
Proposal
Proposal shared. Includes site platform recommendation, detailed costs, clear deliverables and a timeline to launch.
Prototype
Delivery of a clickable prototype of the website, with all pages and navigation in place.
Build
The final site is built. Products, copy and content are uploaded. Branding is applied. Fulfillment is ready. Quality testing is completed. The site goes live.

Grow smarter.
Every business can benefit from the right Shopify store. Own your customer relationships. Be in control.
Brick & mortar retailers
Create a new revenue stream for your current business. Test new markets. Reach a larger pool of customers. Build your brand.
Manufacturers
Build a brand of your own. Or multiple brands. Go direct to consumers. Grow your margin. Get to know the end users of your products.
Amazon, Etsy & eBay sellers
Be more in control of your business. Reduce the impact of algorithm changes. Stop paying to access your customers. Start bringing them to your door.
Artists
Gain exposure to a larger pool of buyers. Build a relationship with existing ones. Set it and forget it, so you can keep doing what you do best.
Start-ups
Start with low overhead. Execute a low-cost go to market. Validate your product before selling wholesale. Build a standalone direct-to-consumer business.
Service businesses
Have scheduling and payments in one place. A better experience for customers. A time-saver for you. It’s an admin platform. It's a marketing hub.
Websites built on Shopify, Wix & Squarespace platforms.
Reliable. Off-the-shelf. Used by millions of businesses worldwide. Each platform is highly customizable, and simple to edit and operate.
Shopify
A flexible platform that can support small companies, large public companies, and everything in between. Great looking websites that can grow with your business.
Wix
Basic e-commerce capabilities. Flexible, highly customizable designs. Simple to edit and operate.
Squarespace
Basic e-commerce capabilities. Customizable templates. Simple to edit and operate.
Feature | Shopify | Wix | Squarespace |
|---|---|---|---|
Best for | Product-based businesses (small to large), brands focused on growth, multichannel sellers. | Service businesses, small product lines, freelancers, creators. | Creative businesses, service-based professionals, portfolio-driven brands. |
Ease of Use | Moderate – Built for e-commerce, but may require guidance to set up | Easy – Drag-and-drop builder with simple setup | Easy – Clean interface with guided workflows |
E-commerce Strength | ★★★★ – Built for serious selling, scalable, robust inventory and shipping tools | ★★ – Basic e-commerce features, good for simple shops | ★★ – Good for selling a few products or services, less robust than Shopify |
Design Flexibility | High – Custom themes, advanced customization via code or apps | Very High – Fully customizable templates with drag-and-drop freedom | Medium – Clean, design-forward templates with limited layout flexibility |
Customization Options | Advanced – Themes, apps, developer tools, liquid code | Moderate – Drag-and-drop tools and Velo by Wix (for developers) | Limited – Less flexible for custom features without third-party tools |
Built-in SEO Tools | Strong – SEO-friendly URLs, metadata control, clean code | Strong – Easy-to-edit SEO fields, image alt text, schema markup | Moderate – SEO basics included, but less control over technical SEO |
Apps & Integrations | 8,000+ apps in the Shopify App Store | 300+ apps and widgets in Wix App Market | 30+ major integrations and limited third-party support |
Mobile Responsiveness | Excellent – All themes mobile-optimized | Excellent – Templates optimized for all screen sizes | Excellent – Mobile styles built-in |
Marketing Features | Built-in email, social, abandoned cart recovery, analytics, gift cards, and more | Built-in email, chat, social tools, basic automation | Email campaigns, social integrations, and analytics tools |
Pricing (USD) | Starts at $39/month for Basic plan | Starts at $27/month for Business plan | Starts at $23/month for Business Basic |
Transaction Fees | 0% with Shopify Payments; 2% if using external gateway | 0% through Wix Payments; fees may apply via other providers | 0% through Squarespace Commerce; Stripe/PayPal fees apply |
Support | 24/7 live chat, email, and phone support | 24/7 support, knowledge base, and forums | Live chat & email support, strong knowledge base |
Scalability | Very High – Ideal for businesses that plan to grow | Medium – Best for small to mid-sized operations | Medium – Great for stable businesses that prioritize brand expression |
Popular Use Cases | DTC brands, manufacturers, subscription boxes, B2B & wholesale, international stores | Personal brands, digital products, service bookings, freelancers | Creators, artists, photographers, boutique service providers |