Building the online store for a national retailer.
Work in progress, launches Q3 '25
Designing the ecommerce business for a national brick & mortar retailer. And building the infrastructure to support it.
If you remove all the logos, do people still know which store they're in? That's the test of a good retail brand.
For this retailer, the answer is a clear "yes". It's a distinctive experience that customers love. The web store translates that into an equally distinctive digital experience.
With a growing chain of physical stores, adding e-commerce allows the brand to reach more customers, at a lower cost, in more geographies. It can also inform the selection of future locations, and increase foot traffic to existing ones.
Services Provided
Brand
Brand positioning, strategy and brand voice.
E-commerce
Medium-complexity Shopify store.
Creative
Product photography, including design and set-up of in-house content studio.
Creation of an AI copy bot that does one day of work in one hour.
Business planning
including customer profitability modeling and system to simplify sales tax.
Data & analytics
Enhanced data & analytics set-up.
Fulfillment
In-house fulfillment set-up, including collaboration on customer unboxing experience.