E-commerce Store
Launches May, 2026.
E-commerce Business
The design, build and launch of the e-commerce business for a growing brick and mortar retailer. Launches May 2026.
Client
A growing brick & mortar retailer. A brand beloved by its customers. Founded in New York City. Now with six stores in major US cities, and more coming.
Brief
This retailer has developed a unique and successful brick & mortar format, but has not sold online before. The e-commerce store had to translate the physical experience into a digital one.
Project
The design, build and launch of an e-commerce business from scratch.
A “7th store” that seamlessly integrates into the existing payment and inventory system. Onboard new hires for the web store, up-skill existing team members, develop a new capability in the organization. Design and automate workflows so the store can be run by a lean team.
Services
E-commerce Store & Tech Stack
Custom Shopify store, integration with existing inventory systems using custom APIs and middleware. Advanced analytics and GA4 implementation. High-conversion UX and product page templates.
Brand Identity & Content Production
Store design. Product photography concept & production. Content studio design & build. A.I. content automation.
Marketing & Customer Retention
SEO automation. Answer Engine Optimization (AEO) - optimization for A.I. commerce and discoverability. Building a hub for integrated marketing, so the e-commerce store can drive growth of the brick & mortar stores.
Operations & Compliance
Profitability modeling. Shipping & fulfillment set-up. Multi-state tax compliance automation & nexus determination. American Disabilities Act (ADA) audit & compliance. Vendor procurement and management.